Global vs international involvement‐based segmentation
Aurifeille, J‐M., Quester, P.G., Lockshin, L., Spawton, T.Volume:
19
Language:
english
Journal:
International Marketing Review
DOI:
10.1108/02651330210435672
Date:
August, 2002
File:
PDF, 216 KB
english, 2002