Cross‐cultural marketing strategies for delivering knowledge‐based services in a borderless world: the case of management education
Javalgi, Rajshekhar (Raj) G., Benoy Joseph, W., LaRosa, Richard J.Volume:
23
Language:
english
Journal:
Journal of Services Marketing
DOI:
10.1108/08876040910985852
Date:
September, 2009
File:
PDF, 429 KB
english, 2009