Factors Affecting Consumers' Choice between Manufacturer...

European Journal of Marketing 1978 / 02 Vol. 12; Iss. 2

Factors Affecting Consumers' Choice between Manufacturer Brands and Retailer Own Labels

Livesey, F., Lennon, P.
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Volume:
12
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/eum0000000004965
Date:
February, 1978
File:
PDF, 544 KB
english, 1978
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