A review of research on direct‐to‐consumer advertising of...

A review of research on direct‐to‐consumer advertising of prescription drugs

Mukherjee, Avinandan, Mukherjee, Avinandan, Limbu, Yam, Wanasika, Isaac
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Volume:
7
Language:
english
Journal:
International Journal of Pharmaceutical and Healthcare Marketing
DOI:
10.1108/ijphm-07-2013-0037
Date:
August, 2013
File:
PDF, 338 KB
english, 2013
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