Do They Have Your Number? Understanding the Moderating Role...

Journal of Consumer Affairs 2014 / 10 Vol. 48; Iss. 3

Do They Have Your Number? Understanding the Moderating Role of Format Effects and Consumer Numeracy for Quantitative Front-of-Package Nutrition Claims

TANGARI, ANDREA H., BURTON, SCOT, DAVIS, CASSANDRA
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Volume:
48
Language:
english
Journal:
Journal of Consumer Affairs
DOI:
10.1111/joca.12041
Date:
October, 2014
File:
PDF, 610 KB
english, 2014
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