The Challenge of Assessing Creative Problem Solving in...

Journal of Marketing Education 2013 / 12 Vol. 35; Iss. 3

The Challenge of Assessing Creative Problem Solving in Client-Based Marketing Development Projects: A SOLO Taxonomy Approach

Jaskari, M.-M.
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Volume:
35
Language:
english
Journal:
Journal of Marketing Education
DOI:
10.1177/0273475313485586
Date:
December, 2013
File:
PDF, 331 KB
english, 2013
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