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The Normative Social Influence on Eco-Friendly Consumer Behavior: The Moderating Effect of Environmental Marketing Claims
Kim, H., Lee, E.-J., Hur, W.-M.Volume:
30
Language:
english
Journal:
Clothing and Textiles Research Journal
DOI:
10.1177/0887302x12440875
Date:
January, 2012
File:
PDF, 402 KB
english, 2012