Does Web Advertising Work? Memory for Print vs. Online...

Journalism & Mass Communication Quarterly 1998 / 12 Vol. 75; Iss. 4

Does Web Advertising Work? Memory for Print vs. Online Media

Sundar, S. S., Narayan, S., Obregon, R., Uppal, C.
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Volume:
75
Language:
english
Journal:
Journalism & Mass Communication Quarterly
DOI:
10.1177/107769909807500414
Date:
December, 1998
File:
PDF, 926 KB
english, 1998
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