Retail Theater: The "Intended Effect" of the...

Journal of Service Research 2001 / 11 Vol. 4; Iss. 2

Retail Theater: The "Intended Effect" of the Performance

Baron, S., Harris, K., Harris, R.
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Volume:
4
Language:
english
Journal:
Journal of Service Research
DOI:
10.1177/109467050142003
Date:
November, 2001
File:
PDF, 169 KB
english, 2001
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