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Toward Understanding Consumer Processing of Negative Online Word-of-Mouth Communication: The Roles of Opinion Consensus and Organizational Response Strategies
Lee, C. H., Cranage, D. A.Volume:
38
Language:
english
Journal:
Journal of Hospitality & Tourism Research
DOI:
10.1177/1096348012451455
Date:
August, 2014
File:
PDF, 789 KB
english, 2014