Moving beyond binary opposition: Exploring the tapestry of...

Marketing Theory 2010 / 03 Vol. 10; Iss. 1

Moving beyond binary opposition: Exploring the tapestry of gender in consumer research and marketing

Bettany, S., Dobscha, S., O'Malley, L., Prothero, A.
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Volume:
10
Language:
english
Journal:
Marketing Theory
DOI:
10.1177/1470593109355244
Date:
March, 2010
File:
PDF, 209 KB
english, 2010
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