Marketing Managers' Perceptions of Value Cocreation

Service Science 2013 / 03 Vol. 5; Iss. 1

Marketing Managers' Perceptions of Value Cocreation

Cassidy, Kim, Baron, Steve, Elliott, Dominic, Efstathiadis, George
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Volume:
5
Language:
english
Journal:
Service Science
DOI:
10.1287/serv.1120.0031
Date:
March, 2013
File:
PDF, 853 KB
english, 2013
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