Extendedness as a Relationship Governance Mechanism for...

Extendedness as a Relationship Governance Mechanism for Securing Cooperation in Marketing Relationships

Biong, Harald
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Volume:
13
Language:
english
Journal:
Journal of Business-to-Business Marketing
DOI:
10.1300/j033v13n02_03
Date:
June, 2006
File:
PDF, 777 KB
english, 2006
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