An Exploration of the Concept of Marketing Effectiveness in...

Journal of Marketing for HIGHER EDUCATION 1990 / 03 Vol. 2; Iss. 2

An Exploration of the Concept of Marketing Effectiveness in Higher Educational Institutions

Armstrong, Robert W., Everett, James E.
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Volume:
2
Language:
english
Journal:
Journal of Marketing for Higher Education
DOI:
10.1300/j050v02n02_04
Date:
March, 1990
File:
PDF, 1.82 MB
english, 1990
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