Appealing to Consumer's Greed, Lust, Vanity and Envy or "The Things Nice Managers Don't Talk About"
Whalen, D. Joel, Pitts, Robert E., O'Keefe, Robert D.Volume:
1
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1300/j057v01n01_02
Date:
February, 1992
File:
PDF, 556 KB
english, 1992