Appealing to Consumer's Greed, Lust, Vanity and Envy or...

Appealing to Consumer's Greed, Lust, Vanity and Envy or "The Things Nice Managers Don't Talk About"

Whalen, D. Joel, Pitts, Robert E., O'Keefe, Robert D.
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Volume:
1
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1300/j057v01n01_02
Date:
February, 1992
File:
PDF, 556 KB
english, 1992
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