When Does International Marketing Standardization Matter to...

When Does International Marketing Standardization Matter to Firm Performance?

Schilke, Oliver, Reimann, Martin, Thomas, Jacquelyn S
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Volume:
17
Language:
english
Journal:
Journal of International Marketing
DOI:
10.1509/jimk.17.4.24
Date:
December, 2009
File:
PDF, 142 KB
english, 2009
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