Firm Value Creation Through Major Channel Expansions:...

Journal of Marketing 2014 / 05 Vol. 78; Iss. 3

Firm Value Creation Through Major Channel Expansions: Evidence from an Event Study in the United States, Germany, and China

Homburg, Christian, Vollmayr, Josef, Hahn, Alexander
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Volume:
78
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jm.12.0179
Date:
May, 2014
File:
PDF, 486 KB
english, 2014
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