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When to Take or Forgo New Product Exclusivity: Balancing Protection from Competition Against Word-of-Mouth Spillover
Peres, Renana, Van den Bulte, ChristopheVolume:
78
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jm.12.0344
Date:
March, 2014
File:
PDF, 334 KB
english, 2014