Balancing Risk and Return in a Customer Portfolio

Journal of Marketing 2011 / 05 Vol. 75; Iss. 3

Balancing Risk and Return in a Customer Portfolio

Tarasi, Crina O, Bolton, Ruth N, Hutt, Michael D, Walker, Beth A
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
75
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.75.3.1
Date:
May, 2011
File:
PDF, 1.05 MB
english, 2011
Conversion to is in progress
Conversion to is failed