The Role of Market Efficiency Intuitions in Consumer Choice: A Case of Compensatory Inferences
Chernev, Alexander, Carpenter, Gregory S.Volume:
38
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.38.3.349.18865
Date:
August, 2001
File:
PDF, 104 KB
english, 2001