To Innovate or Imitate? Entry Strategy and the Role of...

Journal of Marketing Research 2008 / 10 Vol. 45; Iss. 5

To Innovate or Imitate? Entry Strategy and the Role of Market Research

Ofek, Elie, Turut, Ozge
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Volume:
45
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.45.5.575
Date:
October, 2008
File:
PDF, 490 KB
english, 2008
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