Deriving Value from Social Commerce Networks

Journal of Marketing Research 2010 / 04 Vol. 47; Iss. 2

Deriving Value from Social Commerce Networks

Stephen, Andrew T, Toubia, Olivier
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Volume:
47
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.47.2.215
Date:
April, 2010
File:
PDF, 2.09 MB
english, 2010
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