The Anchor Contraction Effect in International Marketing...

Journal of Marketing Research 2011 / 04 Vol. 48; Iss. 2

The Anchor Contraction Effect in International Marketing Research

de Langhe, Bart, Puntoni, Stefano, Fernandes, Daniel, van Osselaer, Stijn M.J
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Volume:
48
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.48.2.366
Date:
April, 2011
File:
PDF, 2.09 MB
english, 2011
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