Gender Identity Salience and Perceived Vulnerability to...

Journal of Marketing Research 2011 / 06 Vol. 48; Iss. 3

Gender Identity Salience and Perceived Vulnerability to Breast Cancer

Puntoni, Stefano, Sweldens, Steven, Tavassoli, Nader T
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Volume:
48
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.48.3.413
Date:
June, 2011
File:
PDF, 1.64 MB
english, 2011
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