The Discriminating Consumer: Product Proliferation and...

Journal of Marketing Research 2012 / 02 Vol. 49; Iss. 1

The Discriminating Consumer: Product Proliferation and Willingness to Pay for Quality

Bertini, Marco, Wathieu, Luc, Iyengar, Sheena S
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
49
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.10.0028
Date:
February, 2012
File:
PDF, 434 KB
english, 2012
Conversion to is in progress
Conversion to is failed