A Bounded Rationality Model of Information Search and...

Journal of Marketing Research 2015 / 04 Vol. 52; Iss. 2

A Bounded Rationality Model of Information Search and Choice in Preference Measurement

Yang, Liu (Cathy), Toubia, Olivier, De Jong, Martijn G.
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Volume:
52
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.13.0288
Date:
April, 2015
File:
PDF, 443 KB
english, 2015
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