The Economic and Cognitive Costs of Annoying Display...

Journal of Marketing Research 2014 / 12 Vol. 51; Iss. 6

The Economic and Cognitive Costs of Annoying Display Advertisements

Goldstein, Daniel G., Suri, Siddharth, McAfee, R. Preston, Ekstrand-Abueg, Matthew, Diaz, Fernando
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Volume:
51
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.13.0439
Date:
December, 2014
File:
PDF, 324 KB
english, 2014
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