Physical Attractiveness of the Celebrity Endorser: A Social...

Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective

Lynn R. Kahle and Pamela M. Homer
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Volume:
11
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.2307/2489220
Date:
March, 1985
File:
PDF, 328 KB
english, 1985
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