Measuring Personal Values: An Evaluation of Alternative...

Journal of Marketing Research 1980 / 11 Vol. 17; Iss. 4

Measuring Personal Values: An Evaluation of Alternative Methods

Reynolds, Thomas J., Jolly, James P.
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Volume:
17
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3150506
Date:
November, 1980
File:
PDF, 997 KB
english, 1980
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