How to Ask Questions about Drinking and Sex: Response...

Journal of Marketing Research 1977 / 08 Vol. 14; Iss. 3

How to Ask Questions about Drinking and Sex: Response Effects in Measuring Consumer Behavior

Blair, Ed, Sudman, Seymour, Bradburn, Norman M., Stocking, Carol
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Volume:
14
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3150769
Date:
August, 1977
File:
PDF, 472 KB
english, 1977
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