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Alternative Modes of Measuring Store Image: An Empirical Assessment of Structured versus Unstructured Measures
Jhinuk Chowdhury, James Reardon and Rajesh SrivastavaVolume:
6
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.2307/40469902
Date:
January, 1998
File:
PDF, 1.46 MB
english, 1998