Environmental threat appeals in green advertising: The role...

International Journal of Advertising 2015 Vol. 33; Iss. 4

Environmental threat appeals in green advertising: The role of fear arousal and coping efficacy

Hartmann, Patrick, Apaolaza, Vanessa, D'Souza, Clare, Barrutia, Jose M.
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Volume:
33
Year:
2015
Language:
english
Journal:
International Journal of Advertising
DOI:
10.2501/ija-33-4-741-765
File:
PDF, 569 KB
english, 2015
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