Empirical Identification of Success-Enhancing Web Site Signalsin E-Tailing: An Analysis Base d on Known E-Tailers and the Theory of Reasoned Action
Ahrholdt, Dennis C.Volume:
19
Language:
english
Journal:
The Journal of Marketing Theory and Practice
DOI:
10.2753/mtp1069-6679190406
Date:
October, 2011
File:
PDF, 1.94 MB
english, 2011