[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty || Attributions of Credit? A Reexamination of the Role of Customer Attributions Across Both Successful and Unsuccessful Service Encounters
Spotts, Harlan E.Volume:
10.1007/97
Year:
2015
Language:
english
DOI:
10.1007/978-3-319-11845-1_107
File:
PDF, 435 KB
english, 2015