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The Effect of Marketer-Suggested Serving Size on Consumer Responses: The Unintended Consequences of Consumer Attention to Calorie Information
Mohr, Gina S, Lichtenstein, Donald R, Janiszewski, ChrisVolume:
76
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jm.10.0073
Date:
January, 2012
File:
PDF, 565 KB
english, 2012