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Developing New-to-the-Firm Products: The Role of Micropolitical Strategies
Sethi, Rajesh, Iqbal, Zafar, Sethi, AnjuVolume:
76
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jm.09.0308
Date:
March, 2012
File:
PDF, 237 KB
english, 2012