Unprofitable Cross-Buying: Evidence from Consumer and...

Unprofitable Cross-Buying: Evidence from Consumer and Business Markets

Shah, Denish, Kumar, V, Qu, Yingge, Chen, Sylia
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Volume:
76
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jm.10.0445
Date:
May, 2012
File:
PDF, 350 KB
english, 2012
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