Performance Implications of Mismatched Governance Regimes...

Journal of Marketing 2011 / 03 Vol. 75; Iss. 2

Performance Implications of Mismatched Governance Regimes Across External and Internal Relationships

Kumar, Alok, Heide, Jan B, Wathne, Kenneth H
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Volume:
75
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.75.2.1
Date:
March, 2011
File:
PDF, 287 KB
english, 2011
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