Do Marketing Media Have Life Cycles? The Case of Product...

Journal of Marketing 2011 / 05 Vol. 75; Iss. 3

Do Marketing Media Have Life Cycles? The Case of Product Placement in Movies

Karniouchina, Ekaterina V, Uslay, Can, Erenburg, Grigori
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Volume:
75
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.75.3.27
Date:
May, 2011
File:
PDF, 1.47 MB
english, 2011
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