The Influence of Disorganized Shelf Displays and Limited...

The Influence of Disorganized Shelf Displays and Limited Product Quantity on Consumer Purchase

Castro, Iana A., Morales, Andrea C., Nowlis, Stephen M.
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Volume:
77
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jm.11.0495
Date:
July, 2013
File:
PDF, 572 KB
english, 2013
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