Investigating Consumers' Tendency to Combine Multiple...

Journal of Marketing Research 1998 / 05 Vol. 35; Iss. 2

Investigating Consumers' Tendency to Combine Multiple Shopping Purposes and Destinations

Dellaert, Benedict G. C., Arentze, Theo A., Bierlaire, Michel, Borgers, Aloys W. J., Timmermans, Harry J. P.
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Volume:
35
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151846
Date:
May, 1998
File:
PDF, 2.35 MB
english, 1998
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