Consumer preferences of store brands: Role of prior...

Journal of Targeting Measurement and Analysis for Marketing 2009 / 6 Vol. 17; Iss. 2

Consumer preferences of store brands: Role of prior experiences and value consciousness

Kara, Ali, Rojas-Méndez, José I, Kucukemiroglu, Orsay, Harcar, Talha
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Volume:
17
Language:
english
Journal:
Journal of Targeting, Measurement and Analysis for Marketing
DOI:
10.1057/jt.2009.6
Date:
June, 2009
File:
PDF, 165 KB
english, 2009
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