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Search and Alignment in Judgment Revision: Implications for Brand Positioning
Pham, Michel Tuan, Muthukrishnan, A.V.Volume:
39
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.39.1.18.18929
Date:
February, 2002
File:
PDF, 112 KB
english, 2002