A Method for Developing Tailormade Semantic Differentials...

A Method for Developing Tailormade Semantic Differentials for Specific Marketing Content Areas

Dickson, John, Albaum, Gerald
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Volume:
14
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151058
Date:
February, 1977
File:
PDF, 397 KB
english, 1977
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