The Use of Western Brands in Asserting Chinese National...

Journal of Consumer Research 2009 / 10 Vol. 36; Iss. 3

The Use of Western Brands in Asserting Chinese National Identity

Dong, Lily, Tian, Kelly
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Volume:
36
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/598970
Date:
October, 2009
File:
PDF, 289 KB
english, 2009
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