The Influence of Pioneer Status and Experience Order on...

Journal of the Academy of Marketing Science 2003 / 9 Vol. 31; Iss. 4

The Influence of Pioneer Status and Experience Order on Consumer Brand Preference: A Mediated-Effects Model

Niedrich, Ronald W., Swain, Scott D.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
31
Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1177/0092070303254796
Date:
September, 2003
File:
PDF, 101 KB
english, 2003
Conversion to is in progress
Conversion to is failed