Consumers in Virtual Worlds: Identity Building and...

Recherche et Applications en Marketing (English Edition) 2009 / 09 Vol. 24; Iss. 3

Consumers in Virtual Worlds: Identity Building and Consuming Experience in Second Life

Parmentier, G., Rolland, S.
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Volume:
24
Language:
english
Journal:
Recherche et Applications en Marketing (English Edition)
DOI:
10.1177/205157070902400302
Date:
September, 2009
File:
PDF, 109 KB
english, 2009
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