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International Journal of Research in Marketing 2015 / 6

The impact of perceived brand globalness on consumers' willingness to pay

Davvetas, Vasileios, Sichtmann, Christina, Diamantopoulos, Adamantios
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Language:
english
Journal:
International Journal of Research in Marketing
DOI:
10.1016/j.ijresmar.2015.05.004
Date:
June, 2015
File:
PDF, 567 KB
english, 2015
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