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The impact of pre- and post-launch publicity and advertising on new product sales
Burmester, Alexa B., Becker, Jan U., van Heerde, Harald J., Clement, MichelLanguage:
english
Journal:
International Journal of Research in Marketing
DOI:
10.1016/j.ijresmar.2015.05.005
Date:
June, 2015
File:
PDF, 602 KB
english, 2015