Influence of Franchisors' Competitive Strategies on Network...

Journal of Marketing Channels 2010 / 01 Vol. 17; Iss. 1

Influence of Franchisors' Competitive Strategies on Network Size: The Impact of Entry Timing Decision

Bordonaba-Juste, Victoria, Lucia-Palacios, Laura, Polo-Redondo, Yolanda
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Volume:
17
Language:
english
Journal:
Journal of Marketing Channels
DOI:
10.1080/10466690903435794
Date:
January, 2010
File:
PDF, 93 KB
english, 2010
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